David Longworth

London based designer & developer

Virgin Limited Edtion

Design & development for the exclusive retreats owned by Sir Richard Branson.


Virgin Limited Edition wholy owned by Richard Branson himself. It was founded to provide unique experiences based around Branson’s properties, including his private island home, Necker Island.


The previous website, while functional, did not protray a premium experience customers would expect from such a luxury brand. We moved the focus to the large video and photos assets to let the properties speak fro themselves


The updated design, usability and speed translated to an increase in customer leads as well as mobile traffic. The design system has scaled successfully across additional properties that have been added overtime.

Example of three of the nine property sites

Initial concept work from the pitch

Necker Island property homepage