Virgin Limited Edition wholy owned by Richard Branson himself. It was founded to provide unique experiences based around Branson’s properties, including his private island home, Necker Island.
The previous website, while functional, did not protray a premium experience customers would expect from such a luxury brand. We moved the focus to the large video and photos assets to let the properties speak fro themselves
The updated design, usability and speed translated to an increase in customer leads as well as mobile traffic. The design system has scaled successfully across additional properties that have been added overtime.
Example of three of the nine property sites
Initial concept work from the pitch
Necker Island property homepage