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Branding for the suite of AI projects at Stack Overflow.

Stack Overflow

In April 2023 Stack Overflow launch an initiative to create a suite of AI tools which would leverage the platform to improve the developer experience of learning and working.

We created short animations for each feature to be used on social media.

My team was responsible for delivering the brand strategy and accompanying visuals behind the launch, leading up to the CEO presentation.

The announcement got extensive coverage in over 85+ global publications, including Fast Company, Business Insider and Venturebeat and wider international media publications like CityLife, LeMonde Informatique, Heise, and Golem, among others. Not to mention the interest from existing and prospective customers.

Overflow AI was debuted in Berlin on 27 July 2023.